Analyzing Big Data, Implementing Big Ideas: How INTUITIVE Stays on the Cutting Edge
Big data is a term that describes large, hard-to-manage volumes of data – both structured and unstructured – that inundate businesses and government agencies on a day-to-day basis. Your viewing habits on Netflix generate recommendations. Your buying decisions on Amazon predict items you might want to add to your cart. Even the information your car’s sensors gather about its use and performance can be used to indicate maintenance requirements.